When it comes to personalization, everyone always talks about the end result -- what a customer saw or experienced that ultimately got them to convert. But what we don't focus on enough is all the pieces it takes to actually get there. Let's peel back the layers and step through what it takes to deliver just one personalized experience, from operator to end user. Spoiler alert: in our presentation, you’ll learn that successful personalization cannot be accomplished without first putting the right process in place for your business. We’ll give you a framework, use cases, and best practices to take back to your teams and tackle your next personalization request head-on.