We’ve heard people talk about the value of storytelling in creating our content. However, the principles of storytelling create value for our work well beyond what we write. This presentation will equip you to more effectively connect as humans with your internal and client teams (invaluable when challenges arise) and more effectively tell a project’s story throughout its lifecycle (key to a project’s success). In this presentation, you will learn about: The Story of Self, Us, Now - a framework of building authentic connection before collaboration, developed for activists and leveraged in Obama’s first presidential campaign  Story Mapping - a single visual structure that every project follows, powerful for keeping projects on track and goals alive throughout their lifecycle Lily Berman is a self-professed story geek. A Drupal account manager by day, she was the first Denver performer to be featured on the internationally-acclaimed The Moth Podcast (Google “Lily Thanksgiving Moth” if you’re curious) and has told her nonprofit’s story on NBC National News (among countless other places).