Today the Agile approach, from software development, is gaining real traction with marketing teams. Leading CMOs and marketing leaders at companies like Mozilla, Salesforce, and IBM have declared that Agile Marketing is the way forward. In this session, Roland Smart, the author of The Agile Marketing: Turning Customer Experience Into Your Competitive Advantage, will explain what’s driving adoption of agile in the marketing function and how WebOps teams are catalysts for change in the marketing function. What you’ll learn: What’s driving the adoption of Agile Marketing Why agile facilitates better collaboration with IT and product management How agile helps marketers gain control of their Marketecture