Your organization has a great product, but no one likes a pushy salesperson (especially developers). How do you grow an organic developer following around your product without coming on too strong? As Developers, we don’t want to be sold to - we want reliable tools that will save us time and make our lives easier. And we place much higher value in recommendations from fellow colleagues and friends in the community over an unknown entities. When you’re doing it right, sales will happen organically when the developers you’ve won over tell their friends all about it. In this session we’ll discuss: How to get your new product in front of developers How to create bonds and develop relationships How to nurture a community that sells your product for you