Businesses are always taking opportunities for growth and are looking to expand to new markets. One of the emerging areas where a lot of companies are looking to build a presence nowadays is Asia. Acquiring new customers in a new market and then serving them means that all these companies would need a website / digital footprint to serve the target audience. In this session, we will discuss about the details you should keep in mind when building a website for the Asian market and how you can best tailor their experience on your website by analyzing the following: Cultural context and differences  Targeting your audience Design & Content Domain names, Multilingual Hosting, CDN Data Tracking and other technical aspects