Web analytics has come a long way since analysts pored over log files. However, it’s still uncommon for content authors to use data to inform content improvement. In this presentation, we describe how Mediacurrent and MassGovDigital are working toward a more data-savvy digital government— and our joint quest toward wicked awesome content. It turns out that it is indeed possible for hundreds of content authors to get their hands on actionable optimization data without ever logging into Google Analytics. You’ll learn: How we define wicked awesome content How we translate indicators into actionable metrics The technology stack we use to empower content authors Join us to find out how to measure your content, present measurements to authors, and drive content to become wicked awesome. About the presenters During his time at Mediacurrent, Nathan James has worked with a variety of clients. He enjoys when a project involves something challenging and different from his previous projects. Working with MassIT for the last year has given him just that, something challenging and different. Nathan has recently taken on the role of Associate Director of Development, and says he is “looking forward to new adventures interacting with the great people he gets to work with throughout the company.” Davin Post brings an insatiable curiosity for data, words, creativity, and technology to his role as Associate Director of Strategy at Mediacurrent. He leverages a background in data and analytics and experience in shaping the strategy of high profile brands across multiple industries to drive results for Mediacurrent clients.