Everyone’s talking about DXP (Digital Experience Platforms) as must-have tools for organizations, big and small. But, what does that truly look like in a world where tactics grow exponentially by the quarter? Learn truly actionable steps to tackle your DXP needs, at any stage, as we sift through the trend noise and define best practices that will engage and retain your target audiences. In this session you will: Learn the top three components of a successful digital experience program Obtain best practices See examples of personas and journey maps Benchmark your programs against your peers Leave with a game plan and best practices