Designing a website can be a very complicated process with a lot of stages depending on the size of the site you are building. But with a user-centered strategy, grounded in best practices, you will be set-up for success. In this session, we will guide you through the strategies we use and the basic steps needed for a clean, user-friendly website that is based in user research and design best practices. What we'll cover: Research Defining Audiences (based on real people you know directly or indirectly) User Surveys Using Data to Understand Users Developing Personas Identifying Motivations Designing Persona-based Information Architecture Wireframing Developing User Workflows & Predicting User Interactions Interviewing Stakeholders & Testing Assumptions Optimizing for Drupal Functionalities Design Best Practices Basic Color Theory for Accessibility Current Trends vs. Universal Constants Design Hand-off Tips and Tools for a Smooth Transition to Development Session Resources: https://rootid.com/think/drupalcon19-design-strategies-session