AGENCY & BUSINESS - Building strong relationships with clients is an essential objective for all digital agencies and anyone who has ever worked in a client facing role will know that this can be easier said, than done. The best client/ agency partnerships are built on mutual trust and respect and establishing these values early can reap dividends as the relationship matures - especially if it runs into challenges. This session will share hints and tips about how to: * embed the values of equality and integrity * create a relationship that avoids blame and focuses on collaboration * establish clear ways of working to minimise potential conflict * handle conflict when it does arise * identify and exit disfunctional relationships The session is useful for anyone involved in client/ agency relationships, regardless of whether they are on the supplier or buyer side. By the end of the session, we will have shared tangible suggestions and ideas for building and optimising partnerships between digital agencies and the organisations that use their services.