Proudly referring to the million-around installation of Drupal core is cool but does anyone know which locale is being used on them as the primary default site language? And which others are configured as secondary options as well? From the business perspective do we know which budget size requires localized UI more often? And if they do, then do we know how the project delivering teams fulfill such UI translation needs? Dozens of interesting questions which if they could get answered would boost a lot the average motivation level of the Drupal translator community. As someone deeply involved in the situation I decided to take the effort to conduct a series of surveys and arrange interviews with selected people playing a key role in the Drupal ecosystem. In my 20-min session, I will briefly share my insights gained based on these results. Building ambitious digital experience through ambitious endeavors!