Search Api and Facets are some of the most useful tools we’ve got at our disposal in the Drupal ecosystem. A well polished search page is often the centerpiece of the websites we craft, and as such, it’s one of the webpages we take the most time optimizing. After doing an audit and working with a digital marketing agency, we came up with some best practices for SEO in the context of product searches and catalogs. You can expect some practical tips on what to do and how to do it based on our experience implementing those recommendations. We will show you some nice features from well known tools but also some tailor made code for some of the more niche requests. Hopefully, this will give you ideas for your next catalog and how to make it a funnel for the rest of your website. If you’re already on top of your SEO game, well, we aim for the session to be at least a nice summary and a good time to share tips of your own !