Summary: Learn how to bolster the argument for adding more languages to your site with ROI calculations. How do you make the case for adding more languages to your website? The lure of opening a new market or strengthening inclusivity are strong points, but some organisations need more. This session will explore how to build a model that shows the costs and potential profits of adding languages to your site — both internationally and domestically. In this session, attendees will learn: - Common arguments for and against adding languages - The core components for building an ROI model for each additional language - How to prioritize the addition of a language to your site