The problem Site visitors expect to find the information they are looking for within seconds. Besides a good information architecture, and top tasks, it is important that the search experience is built in such a way that site visitors expect. They have become used to a google like search experience, a traditional keyword-based search doesn’t cut the deal anymore. People don’t simply search for information; they are looking for an answer for their problem. We must switch to a problem-based search instead of keyword based. The desired outcome Google. Really, this is what you should strive for. The proposed resolution Building a technological answer to the problem can be hard and expensive. It might not be worth the investment for everyone. This sessions talks about how the google search experience is structured, and about smart ways to get similar behaviour whilst taking a more budget friendly approach. The takeaways You will leave the sessions with new insights on how to structure your search results