Growth challenges all agencies, and it can be a daunting task for smaller agencies to take the step to the next level. As agencies are trying to deliver to existing clients, new work is coming in. How is this new work scheduled, and how do you keep your team from burn out. Cross Functional teams is a concept that allows our agency to have production teams working on projects, and non-production teams that are driving innovation and advancing culture. During this session, I will cover the basics of Cross Functional teams, provide a deep dive into transition plans and discuss struggles this concept holds.