AGENCY & BUSINESS - Half of all businesses fail within 5 years, but why is this? Many businesses fail because they compete rather than collaborate. In the world of agencies and development, trying to survive isn't a solo sport, it's a team game. Some of the earliest successes our agency had came through referrals and collaborations with other agencies, who many would consider our competition. So what has this led to? 13 years later and our agency has not a single marketing campaign. All the while, a good portion of our business comes from collaborating with other agencies. In this session I'll go through how we approach agency partnerships, how to ensure they succeed, and how to manage the client expectations throughout the process. By learning to collaborate, you can grow your business and build sustainable revenue pipelines that can weather even the worst of times.