Speakers: Greg Dunlap, Marissa Epstein, Rachel Hart Editors say they want flexibility when creating content and landing pages, but this leads to a lack of consistency. Content is difficult to re-use. Your target audiences may be confused or ignored. But what if you could have flexible layouts and structured content? Lullabot helped Georgia.gov develop a new landing page design tool that gave state agencies the power to customize their home pages, landing pages, and programs without breaking the mobile-friendly responsive design. Even with this flexibility, the structured content model made it possible to keep critical information up-to-date across websites and automatically expose rich metadata for search engines. In this session, you will learn: - How can I use research to inform decisions around editorial tooling? How do I meet the desires of editors while meeting the needs of other stakeholders and audiences? - What tools are available in Drupal to build flexible-yet-structured content? - What are the pros and cons of these tools, and how can I use them to improve my authoring experience?