Speaker: Mindy League and Gurwinder Antal Your site’s visitors have different needs and will ultimately take different journeys. Using Drupal personalization to keep the user’s journey relevant to their inquiry helps drive more conversions while having distinct advantages. Providing a personalized experience within Drupal can result in more conversions for your organization and a more satisfying user experience. Leveraging Drupal technology and modules seamlessly creates an “automagic” dynamic experience that encourages meaningful interactions. Connecting the user’s experience across channels provides a clear path for them to reach their goals. By keeping in mind a simple approach to content strategy and user experience methods, customers have a higher likelihood of engaging with your site and ultimately generating revenue for your business. We’ll also discuss how data can be integrated between top marketing platforms and Drupal to reveal intent signals that can be leveraged for personalization, and provide the reporting necessary to make new decisions to help evolve your digital marketing strategy. Using Drupal as a step in your user’s path to conversion is an effective way to create campaigns that drive qualified traffic to your site, while more effectively engaging users.