Speakers: Emily Becker and Ricardo Osuna Could your web platform handle a surge of engagement stemming from one of the world’s most watched TV programs? An ad featuring Mary J Blige from Hologic was going to be featured at the Big Game to promote Well Woman exams, and they needed a microsite that would be able to withstand and capitalize on the heavy influx of traffic from the exposure, while also engaging a brand new audience with no prior awareness of them. Learn how Hologic and FFW created a microsite using Acquia Site Studio for the campaign, and how you can apply our experience when your own organization needs to scale to meet higher engagement demands.