Speakers: Suhita Ghatak, Vaishnavi Thoguluva Vijayaram, and Shashank Merothiya Writing case studies is one of the most effective methods to generate potential leads. It is a herculean task to transform visitors into prospects, without case studies that ooze inspiration through thought-provoking content. A case study substantiates how your services helped your client by demonstrating real-time results. However, you might find yourself at your wits’ end, while trying to put together a case study that highlights the benefits of implementing a CMS-centered solution. So, how do you derive & showcase precise value from the various modules & distributions that a developer has added to a client website? Writers & marketers, like us, are often in a flux with the never-ending technical documentation & find it extremely challenging to effectively communicate the real value of the project. This session is created to support & strengthen the position of content writers & marketers, who present Drupal, through their content, to an audience of decision-makers & buyers. To ensure that you voraciously popularize your Drupal services, it is important to build top-notch case studies that are confident, coherent, & conclusive. Through this session, the speakers will share their learnings and unique perspective on how to write a killer marketing case study while demonstrating how their approach led them to 4X pageviews as well as enabled them to reduce the bounce rate by 3% (per pageview).