Taking the 737 to the Max by Nickolas Means Ten years ago, Boeing faced a difficult choice. The Airbus A320neo was racking up orders faster than any plane in history because of its fuel efficiency improvements, and Boeing needed to compete. Should they design a new plane from scratch or just update the tried-and-true 737 with new engines? The 737 MAX entered service seven years later as the result of that and hundreds of other choices along the way. Let’s look at some of those choices in context to understand how the 737 MAX went so very wrong. We’ll learn a thing or two along the way about making better decisions ourselves and as teams.