As humans we have limitations like perception, focus, concentration, distractions, sight, you name it. Adapting our solution to increase the accessibility isn't something we should do as an afterthought or because "someone might have a hard time seeing colors". It's something that we should incorporate from the beginning. With a simple mindset shift to start recognizing that there is in fact a human with a brain (with all the glory and limitations) on the other end of your solution, the experience for both the users and you will increase enormously. There are hundreds of UX-principles, laws and rules but there often isn't time or resources to study and learn all these, especially as developers. Jessica will show a few easy steps to start to improve your UX and accessibility regardless of if you develop for desktop, web or mobile. Check out our new channel: NDC Clips: @ndcclips Check out more of our featured speakers and talks at https://ndcconferences.com/ https://ndclondon.com/