The business wants their app yesterday but you are concerned with application performance, how do you determine the right way thing to focus on? In this session we will discuss the pitfalls of solely focusing on application performance and the risks of premature optimization. Let's get the thing built, then worry about how fast it is! The goal of this session is to encourage developers to pump the breaks on prematurely optimizing their applications. Do you really need micro-services and micro-frontends or will a monolith suffice? Do you absolutely have to have Docker and Kubernetes or can you run it on bare metal servers? These techniques can quickly become quicksand to any application and dev team. We will cover that, yes it is okay to ship temporary code to production. No, you don't have to have your end game architecture of micro-services and micro-frontends set up from the get go when your customer base doesn't warrant it. Check out our new channel: NDC Clips: @ndcclips Check out more of our featured speakers and talks at https://ndcconferences.com/ https://ndclondon.com/