In our world and in our work, evolution happens a pace so slow that we barely notice it. Web technologies have evolved. Marketing and IT teams have evolved. Drupal has evolved. But have our conversations about content, websites, and Drupal with clients progressed at all? This discussion attempts to capture what has changed for marketers and organizations, and what has changed in the Drupal CMS. It attempts to remap what Drupal does now to what our customers are seeking in this moment. It attempts to present a contemporary and compelling starting point for dialog about the value of Drupal.