Many websites often rely on traffic from web searches. In this video, Malik Mairaj Syed covers common issues and misconceptions regarding search engine optimization (SEO), and tips on what to look out for when hiring someone else to do SEO. Watch more Mobile Web and Chrome talks from GDD India '17 here: https://goo.gl/AH1bn5 Check out the ‘All Sessions’ playlist for the rest of the talks that were given at GDD India ’17: https://goo.gl/1N3HsD Subscribe to the Google Developers India channel: https://goo.gl/KhLwu2