When it comes to making a multilingual or international website work well in search, or adding structured data for search engines, there's more than meets the eye. Aaseesh Marina gives you the critical insights. Watch more Mobile Web and Chrome talks from GDD India '17 here: https://goo.gl/AH1bn5 Check out the ‘All Sessions’ playlist for the rest of the talks that were given at GDD India ’17: https://goo.gl/1N3HsD Subscribe to the Google Developers India channel: https://goo.gl/KhLwu2