Serge Huber, CTO & Co-founder of Jahia, will talk about digital marketing and present an example of tracking that can respect the customers’ privacy. This presentation will provide an introduction to the new Apache Unomi project, currently in incubation. Unomi is a reference implementation of the OASIS ConteXt Server specification aimed at standardizing personalization technologies while addressing privacy issues at the same time. He will simulate a live shopping experience using an iOS device, iBeacons and even an Apple TV to illustrate how Unomi can integrate in real time a wide-variety of devices, ranging from IoT to large web-based applications.