We come from a world of facts and metrics so obviously the people with the most data wins, right? Engineering comes from a place of logic but telling the story behind that information is how the best leaders get buy-in and support for their plans. In this talk, we'll examine the how and why of storytelling, develop a framework of putting an idea into a narrative, and what tools you’ll need to complement a good story. By the end, you’ll be able to break out a story whenever you need to generate excitement, find advocates, or more budget. Is there anything more irresistible than a good story?