Join Patima Tantiprasut as we challenge traditional beliefs about friction in design, explore intriguing examples, engage with dogs, and explore ways to change the world using friction in this thrilling, interactive and exciting talk! Let's find out how friction could be frickin' good! 00:00 Introduction 01:06 Friction Defined 02:17 Unlearning Design Basics 03:15 Creating Obstacles 04:10 Types of Friction 05:13 GitHub Deletion Example 06:18 More Clicks, More Steps 07:11 Flight Check-in Example 08:44 Gates and Detours 10:11 Business Benefits of Friction 11:36 Airbnb Customer Service Example 13:03 Friction is Everywhere 14:05 Helping Dogs with Friction 15:48 Typical Dog Adoption Journey 17:13 PetRescue's Approach 18:46 Why Ignore User Requests? 20:53 Breed Bias Discussion 22:20 Pet Adoption Success Stories 23:44 Time to Change the World 25:32 Metrics vs. Ethics 27:06 Protecting People 28:33 Consider the Ripple Effect 29:37 Embrace Being Annoying