Eirik Morland Ny Media, Norway One of the ways Drupal Commerce stands out from the crowd is the way it builds on top of a Content Management System. Not an Invoice system. Not a Point of sale system. A system that can build any type of content powered website, in any scale, with any form of editorial workflow. The content and marketing driven approach give a more satisfied client and webshop manager. But it also creates an opportunity for agencies to tap into the bigger marketing budget instead of the fixed IT budget. We will look at how we can create a unique symbiosis of content and ecommerce, not to mention editorial experience, with Drupal Commerce. There will be pitfalls, case studies and an optimistic view on the future of Drupal Commerce.