Daniel Smidt (CTO Synetic) & Nick Veenhof (CTO Dropsolid) share their vision on the evolution of the Martech landscape and how it’s being influenced by Privacy regulations. They see a move towards an open ecosystem that combines different Open Martech solutions into connected Digital Experience Platforms. You will learn how to prepare your teams for an open and first party data strategy in this new era of marketing. The session brings customer cases, insights from the field and insight in how to successfully adopt Open solutions such as Mautic, Matomo and Apache Unomi to achieve full ownership without losing agility or compromising on quality.