Nick Capurso, Capital One Nobody wants to waste time building features that won’t be successful. Unfortunately, it’s often difficult to anticipate users’ reactions and once your feature is out in the wild, it’s hard to iterate and gauge the right direction to take a failing feature — are users finding it difficult to use? Maybe they just can’t find it within your app? Or maybe the UI doesn’t invoke engagement? Enter A/B testing: try out variations on the same feature with different segments of your user base, make changes on-the-fly without a new release, and have the data to back up what works best for your users. Enable your team to make confident, data-driven decisions to bring about the success of your features. The Capital One Wallet teams have actively been integrating A/B tests into new features and we’ve had successes even with seemly-insignificant A/B tests -- for example, slightly tweaking push notification text through A/B tests has led to a 5-10% increase in our notification clickthru rates! In this talk, you’ll learn the different types of A/B tests which can be conducted and some best practices around A/B testing -- how should you be testing? And when is it appropriate? You’ll learn some of the considerations of A/B testing that come specifically with Android and you’ll also see some examples of using third party libraries -- including Firebase Remote Config and Swrve. Get the best tips on how to choose a third party library to eliminate "gotchas" and even gain insight towards building an in-house solution. Embrace your indecisiveness, try all the possibilities, and maximize the potential of your future features. https://goo.gl/rAoCFx droidcon NYC - http://droidcon.nyc ********************************************* droidcon NYC has become an event where the American and International Android development and design community come together to share what’s new and what they’ve been working on. Our goal is to serve the community and move the Android platform forward. Organized by droidcon - https://www.droidcon.com/ ********************************************* droidcon is the largest global network of developer conferences which bring together the industry's foremost experts dedicated to advancing the Android platform. droidcon engages a global network of over 25,000 developers attending our events in 26 countries. Content by touchlab - http://touchlab.co ********************************************* droidcon NYC content organized by Kevin Galligan, President of touchlab Android and iOS Mobile App Development / Doppl Open Source Code Sharing Platform / Mobile Innovation Advisory / UIUX Design. Our goal is to keep growing our company by serving the community. Stop by our next meetup: https://www.meetup.com/nyandroiddevelopers/ Big thanks to our video sponsors: American Express - https://jobs.americanexpress.com/tech mParticle - https://www.mparticle.com/