Evan Groth, Branch Metrics Deep links are nothing new to Android, but Instant Apps bring a fresh new user experience to deep linking. With the advent of Instant Apps, what changes for deep links? It's more important than ever to make sure that users get the best experience by taking advantage of the functionality of Instant Apps. We’re working directly with Google during its Instant App beta to set up Full App deep linking and conversion tracking. Learn the best way to leverage deep links for Instant Apps at at our workshop - learn about how (and why) it works, and how leading apps are already making use of the Branch - Instant Apps integration to create better experiences and make sense of new users. https://goo.gl/DFZZtu droidcon NYC - http://droidcon.nyc ********************************************* droidcon NYC has become an event where the American and International Android development and design community come together to share what’s new and what they’ve been working on. Our goal is to serve the community and move the Android platform forward. Organized by droidcon - https://www.droidcon.com/ ********************************************* droidcon is the largest global network of developer conferences which bring together the industry's foremost experts dedicated to advancing the Android platform. droidcon engages a global network of over 25,000 developers attending our events in 26 countries. Content by touchlab - http://touchlab.co ********************************************* droidcon NYC content organized by Kevin Galligan, President of touchlab Android and iOS Mobile App Development / Doppl Open Source Code Sharing Platform / Mobile Innovation Advisory / UIUX Design. Our goal is to keep growing our company by serving the community. Stop by our next meetup: https://www.meetup.com/nyandroiddevelopers/ Big thanks to our video sponsors: American Express - https://jobs.americanexpress.com/tech mParticle - https://www.mparticle.com/