User Experience is included at every level of business. This can be seen in the culture of a company. Through the content, products and services that the employees create, the company engages with its consumers. User experience is integrated into every touchpoint of a company's infrastructure when people engage with a brand. Learn why it's important to have a Generalist on the team to oversee the User Experience for a company at every level of its processes, including: hiring, design, development, advertising and marketing.