Big Data is more popular than ever. The data world as we once knew it has changed, and that has impacted our daily lives. We spend too much time chasing the latest hype, and not enough time focusing on our data. In this talk we'll cover: - how fundamentally data applications have evolved - the impact of the shift from on-premise to cloud - the rise of real time data Join us as we discuss, debate, and argue how the time has come to abstract away the data layer.