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Once More with Feeling

As an industry, we’re starting to recognize that what really matters for performance is how fast the experience feels. While this seems like a relatively minor revelation, in reality it requires a significant shift in the way we approach speed online: everything from the way we measure to the optimizations we use. Let’s look at how to reframe performance on the web, and what techniques and technologies are out there to help us create experiences that feel fast and frictionless.

May 18, 2016