How the Power of Graphs Helps Deliver our Strategic Vision: This talk tells the story of how Packt is evolving from being a traditional, transactional software book publisher, towards providing a bespoke and personalised learning platform, and the pivotal role Neo4J is playing in this transformation. I will focus specifically on the evolution of the processes we're using, and the innovative data analysis methods we have employed to generate positive ROI through targeted recommendations, automated metadata tagging and fine-grained customer profiling.