Faster and cheaper websites: integrating next-gen images in your Rails apps by JP Balarini Did you know loading images accounts for nearly 50% of your website’s total load time? Also, every additional second of load time results in a 5% decrease in conversion rates, which directly impacts your business. What if I told you there’s a simple way to decrease loading time? This talk will explore the latest and most effective options for web images that significantly reduce website size without compromising quality. We’ll discuss how using next-gen images can significantly impact website loading times, user conversion, and SEO. We’ll also go through the different challenges that I faced while integrating next-gen images into a Rails project and how I solved them. A new gem will be presented that streamlines the process of using WebP images with Ruby on Rails.