Speaker : Aygul Zagidullina Do you want to build an awesome Google Assistant app that people will not only use rather out of necessity but actually love to talk to? It all starts with creating a persona; think of it as the front end of your Action on Google, the conversational partner you design to interact directly with users. Defining a clear system persona is vital to ensuring a consistent user experience that builds user trust. In this talk, you’ll learn about useful tools, get tips, and see a few examples of how well-designed personas can completely transform voice-enabled interfaces and boost user engagement.