This presentation was recorded at GOTO Amsterdam 2016 http://gotoams.nl Lukas Vermeer - Data Scientist at Booking.com ABSTRACT The "Big Data" and "Data Science" rhetoric of recent years seems to focus mostly on collecting, storing and analysing existing data. Data which many seem to think they have "too much of" already. However, the greatest discoveries in both science and business rarely come from analysing things that are [...] Download slides and read the full abstract here: https://gotocon.com/amsterdam-2016/presentation/Data%20Science%20vs.%20Data%20Alchemy https://twitter.com/gotoamst https://www.facebook.com/GOTOConference http://gotocon.com