Core Data – It’s Not Dead Yet Core Data is Apple's persistence mechanism available across all their platforms. It comes with the system, it's fast, flexible and can be used in simple and complex ways. And yet many people are still scared of using it, preferring simpler methods, such as NSCoding, or third party solutions such as Magical Record and Realm. In this talk Abizer will remind you of why Core Data should not be passed over. It is simple to use, integrates with the system and, thanks to the many improvements over the past few years, it is even easier to set up and use while still keeping its power and flexibility.