Small is the new big, and for good reason. The benefits of microservices and service-oriented architecture have been extolled for a number of years, yet many forge ahead without thinking of the impact the users of the services. Consuming on micro services can be enjoyable as long as the developer experience has been crafted as finely as the service itself. But just like with any other product, there isn’t a single kind of consumer. Together we will walk through some typical kinds of consumers, what their needs are, and how we can create a great developer experience using brains and tools like Docker.