Presented at Next.js Conf 2023. View all talks from the conference here: https://www.youtube.com/playlist?list=PLBnKlKpPeagl57K9bCw_IXShWQXePnXjY Explore templates of sites built with Next.js: https://vercel.fyi/verceltemplates Check out the Vercel product tour: https://vercel.fyi/producttour In the world of web applications, the divergence between public websites, documentation, and authenticated dashboards or consoles often leads to a fragmented user experience, leaving users with a sense that the website and app were developed by entirely different teams. In this presentation, I will share our experience at Xata on how we used Next.js to transition from using separate technology stacks to creating a more cohesive and seamless user experience.